bizi
12-15-2007, 01:30 AM
http://www.furiousseasons.com/
December 14, 2007
Many Angry At Childhood Mental Illness "Hostage" Ad Campaign
First, thanks to many readers for passing along an article (http://www.nytimes.com/2007/12/14/business/media/14adco.html?_r=1&oref=slogin) from today's New York Times on the backlash against an ad campaign conceived by New York University's Child Study Center and its director, Harold Koplewicz. The campaign is to raise awareness around what Koplewicz calls “the silent public health epidemic of children’s mental illness.” It focuses on autism, depression, ADHD, OCD, Asperger's and bulima. It seems that the center had the good sense to steer clear of the bipolar child business, but many parents and mental health advocates are questioning the campaign's tone, which describes 12 million children as being held "hostage" to mental illness, and its overall message. The campaign, done pro bono by an ad agency, is only in New York for now, but may expand to at least four other cities.
December 14, 2007
Many Angry At Childhood Mental Illness "Hostage" Ad Campaign
First, thanks to many readers for passing along an article (http://www.nytimes.com/2007/12/14/business/media/14adco.html?_r=1&oref=slogin) from today's New York Times on the backlash against an ad campaign conceived by New York University's Child Study Center and its director, Harold Koplewicz. The campaign is to raise awareness around what Koplewicz calls “the silent public health epidemic of children’s mental illness.” It focuses on autism, depression, ADHD, OCD, Asperger's and bulima. It seems that the center had the good sense to steer clear of the bipolar child business, but many parents and mental health advocates are questioning the campaign's tone, which describes 12 million children as being held "hostage" to mental illness, and its overall message. The campaign, done pro bono by an ad agency, is only in New York for now, but may expand to at least four other cities.